Animal welfare charity the RSPCA have raised concerns this week at a controversial event being held at this year’s Royal Welsh Show, it’s been revealed.

The ‘Beauty Pageant’, due to be held on Thursday, will pit farmers’ ‘best looking’ cattle against one another in a four hour stage contest.

Attending judges will be defining the winners based on physical attributes, like a well-groomed coat, nicely clipped hooves, and ‘most alluring while wearing a pair of suspenders, crotchless knickers and a ball gag’ category.

Martin Parry from the RSPCA said: “We promote shows like the Royal Welsh as they enable animal lovers to congregate and appreciate one another’s livestock. But this new contest concerns us on a several levels. I’ve not even checked out the ‘Goat Rearing’ event yet, but something tells me there’s more to that than meets the eye too”

He added: “What’s even more concerning is that the grand prize is a romantic meal and a weekend break for two, and by the looks of things, none of the contestants have wives”.